My name’s Alicia and I’m partly to blame for all of this.
Back in 2012, we set out to make the world a better place for every day wine drinkers like you. A world where the only wine you ever drank was lovingly created by insanely talented independent winemakers. Where the quality of every bottle was guaranteed top notch but you didn't pay crazy prices. And a No Fuss Refund you could always buy with complete confidence.
Most importantly, a world where passionate winemakers could make a decent living. Where both you and they stopped being ripped off.
Alicia, Naked Chief
A wine industry is ripping everyone off
For years the big supermarkets have been giving winemakers and drinkers like you a lousy deal. Their buying clout forces winemakers to churn out bland production line plonk for peanuts, which the big boys stick a fancy label on and flog to you as a special offer.
Winemakers are driven to the wall and frankly you could make better tasting vinegar in your garden shed. In fact the only winner is the supermarkets.
Our 100,000 Angels are changing that
A growing army of 100,000 Naked Angels in Australia now tuck the 40 they'd normally spend on wine each month into their own wine-piggy bank at Naked.
In return they make spectacular wines exclusively for you, at insider prices. So your 40 gets you much better wine for your money.
We use the money to back 52 winemakers (and counting!) around Australia and New Zealand, to the tune of $4m every month.
It’s classic crowd-funding. The power of people coming together so everybody wins. You get far superior wine at preferential prices, and the winemakers are able to make a living. Only supermarket profits get squeezed.
Oh, and it’s not one of those cringe worthy wine clubs where you’re shunted into buying a 3-monthly case of what could be mistaken for chateau cardboard. Our website is your cellar, you can pop along any time, choose when to buy and what to buy. You can pick the day of the month your $40 gets saved, and change the amount, or cancel anytime you like. No tie-ins, no hidden nasties in the long grass. It really is all gravy. Well, wine.
Alicia Kennedy, Naked Chief
PS. I’ll bet you’ll love the wines, but if any bottle ever leaves you feeling underwhelmed, let us know and we’ll give you your money back.
52 winemakers, over 275 wines
We fund talented winemakers and give them the freedom to make wines the way they want to. Like Rebecca Santolin and her husband Adrian. They are the brains behind their Boy Meets Girl range with the Naked Angels making their dream reality. Their wine is dedicated to you!
We make wines happen
Since launching in 2012, Angels have helped us invest over $120m in more than 52 Australian and New Zealand winemakers.
Because our growers know that their fruit has been sold upfront, they can focus on quality, not quantity of grapes.
Our winemakers are lovely people with amazing stories to tell - doesn't that sound better than wine made to a recipe in an oil refinery?
More interesting wines
We're not a supermarket shelf, so we don't need big brands or fancy labels to sell our wines. So we can take a bet on quirky and interesting wines you wouldn't get anywhere else.
Our winemakers also know their wine is sold upfront, so they spend their time in the cellar making the wine delicious, rather than on the road trying to sell it.
Because we have 100,000 Angels, we can take a small winemaker's entire vintage. A life-changing commitment that is rewarded with the best price.
Because we deliver directly to your door, you don't pay for agents or distributors. So you get the best possible price.
Join the revolution
If you think you’re our kind of wine drinker, you can join the waiting list to become an Angel here
We are in the business of propelling proven winemakers to set up on their own.
If you think there's an opportunity to work and grow together, feel free to drop a line to our Partnership Manager, Carina Anderson.