Welcome to a smarter way to buy wine

Where you get great wine for less and support top local winemakers!

Save big, every time

Naked gives you insider pricing on high-quality wines from the winemakers behind your favourite big labels.
We have 65+ winemakers, including the who's who of the wine industry - and connect you straight to them. We're proud to say that list features many who have held Chief Winemaker roles at all the top wineries (think Penfolds, Wirra Wirra, Yalumba and more).

As an Angel, you have access to every one of their virtual cellar doors.
Choose from hundreds of brag-worthy wines, from right around the quality regions that make our local wines so spectacular.

Buying straight from the winemakers means you'll pay up to 30% less than similar wines would set you back in the bottle shop - so you'll ALWAYS get huge value.

Take the guesswork out of finding great wine.

Our specialised recommendations means you'll be suggested wines for your individual taste - taking the risk out of finding (and enjoying) memorable wine. We make life easy for you… and ensure you've always got excellent wine at your fingertips!

By choosing to shop with Naked, you are embracing the difference independent winemaking delivers

Buying direct doesn't just mean you'll save big, it also means you're supporting the local winemaking industry directly, instead of the big corporations acting as middlemen.

We proudly stand behind the quality of every single drop. All our wines are backed by our 100% Hassle Free Guarantee, which means if you don't love each sip, we'll give you credit to find something else.

You'll also score a BONUS bottle of wine every month (when you buy a case), so you can try a new variety, winemaker or region, totally risk-free!

Are you ready to enjoy a smarter way to wine? Welcome to Naked!

65+ winemakers, over 500+ wines

We fund talented winemakers and give them the freedom to make wines the way they want to. Like like Rebecca and Adrian Santolin. They are the brains behind their Boy Meets Girl range with the Naked Angels making their dream reality. Their wine is dedicated to you!

65+ winemakers, over 500+ wines

We fund talented winemakers and give them the freedom to make wines the way they want to. Like like Rebecca and Adrian Santolin. They are the brains behind their Boy Meets Girl range with the Naked Angels making their dream reality. Their wine is dedicated to you!

What do our customers think?


"Drinking good wine is enough pleasure in itself, but having a sense of relationship with the winemakers, that is beyond the purely commercial, adds something else to the experience."

Peter Batty, Angel

Join the revolution

It’s our mission to change the way the wine industry works for the better. Better for winemakers, better for wine drinkers, better for everyone.

Contact us

If you're a winemaker

We are in the business of propelling proven winemakers to set up on their own. If that sounds like you, get in touch!

If you’re a potential partner

If you think there's an opportunity to work and grow together, feel free to drop a line to our Head of Strategic Partnerships, Carina Anderson.

Customer service enquiries

For customer service enquiries please contact our friendly Customer Happiness Team.