Welcome to a smarter way to buy wine

Here's how we get you better wines for less money, and still get the winemaker a great deal

Hello there,

My name’s Jackie and I’m partly to blame for all of this.

Back in 2012, we set out to make the world a better place for wine drinkers like you.

A world where the only wine you ever drank was lovingly created by insanely talented independent winemakers. Where the quality of every bottle was guaranteed top notch but you didn't pay crazy prices. And a No Fuss Refund meant you could always buy with complete confidence.

Most importantly, a world where passionate winemakers could make a decent living. Where both you and they stopped being ripped off.

Jackie, Naked Chief

Our wine industry is broken

For years the big retailers have been giving winemakers and wine drinkers like you a lousy deal. They have so much buying power, winemakers have to practically give their wines away to be on their shelves. They then sell them at full price to you, taking a big margin. It’s not sustainable for winemakers, you pay too much for very average wine, and the only winner is the supermarkets.

Our 130,000 Angels are changing that

Thanks to the loyal support of our growing tribe of 130,000 Angel members, we give the best Aussie & Kiwi winemakers the freedom to make the wines they want at a fair price for all, without the constraints of trying to sell through the big retail chains (or not at all).

We’re not one of those wine clubs that lock you into buying a regular case of stuff they want to shift. Angels tuck $40 each month into their Naked accounts to spend on whatever Naked wine they want, whenever they want. In return, they get exclusive wine at preferential prices, along with heaps of other perks, and the winemakers can make a decent living.

No tie-ins, no hidden nasties in the long grass. It really is all gravy. Well, wine.

Join us!

Cheers

Jackie Brian, Naked Chief

PS. I’ll bet you’ll love the wines, but if any bottle ever leaves you feeling underwhelmed, let us know and we’ll give you your money back.

63 winemakers, over 500+ wines

We fund talented winemakers and give them the freedom to make wines the way they want to. Like like Rebecca and Adrian Santolin. They are the brains behind their Boy Meets Girl range with the Naked Angels making their dream reality. Their wine is dedicated to you!

63 winemakers, over 500+ wines

We fund talented winemakers and give them the freedom to make wines the way they want to. Like like Rebecca and Adrian Santolin. They are the brains behind their Boy Meets Girl range with the Naked Angels making their dream reality. Their wine is dedicated to you!

What do our customers think?


"Drinking good wine is enough pleasure in itself, but having a sense of relationship with the winemakers, that is beyond the purely commercial, adds something else to the experience."

Peter Batty, Angel

Great

Join the revolution

It’s our mission to change the way the wine industry works for the better. Better for winemakers, better for wine drinkers, better for everyone.

Contact us

If you're a winemaker

We are in the business of propelling proven winemakers to set up on their own. If that sounds like you, get in touch!

If you’re a potential partner

If you think there's an opportunity to work and grow together, feel free to drop a line to our Head of Strategic Partnerships, Carina Anderson.

Customer service enquiries

For customer service enquiries please contact our friendly Customer Happiness Team.