Naked Wines — Australia's Best Wine Club

Ever in the wine aisle and pick a wine just for the pretty label? Or fall back on something reassuringly expensive? Us too, until we realised there was a better way.

Here’s our big idea: find and back Australia and New Zealand’s best independent winemakers in return for insider prices — up to 30% off every bottle — and pass those on to wine drinkers like you. It’s great wine at fair prices without any of the usual guesswork.

And we can’t forget the feel-good factor: our winemakers — typically smaller producers — get a much better deal than they would from traditional retail too. It’s win-win.

This is a wine club that works for you, wherever you’re at with wine. You have two membership options: choose your own wines or let us tailor your wines to your taste.

When you choose yourself, you pay $40 a month into your wine account to buy what you want, when you want.

When we choose for you, you get regular shipments of cases tailored to your taste buds. You tell us how often you want to receive them, and how much you want to spend per bottle. Your wines get more personalised as you drink and rate.

Independent winemakers are free to make the wine they want in the way they want. They can worry less about the CFO’s spreadsheets and more about things you can actually taste — a level of care and attention you’ll notice in your glass.

And if you buy independent through us, you won’t need to bother with the bottle shop either. Did you know that just two companies make more than 300 of the wines you see in a typical bottle shop? Some retailers even create fake brands to disguise their own brand bottles. 

Better wine, better value, genuine choice and convenience, and none of the retailer tricks… drinking independent sounds pretty good, doesn’t it?

No, you can buy our wine without being a member. However, only members get our preferential prices. It’s a thank you for their commitment, be it through monthly contributions to their account or regular shipments. That’s what allows us to support winemakers and keep making great wines.

Good question. You probably won’t recognise our wines — we don’t stock big brands and our bottles are exclusive to us.

But because we work with winemakers with A-list credentials, including former chief winemakers at the likes of Penfolds, Wirra Wirra, Yalumba and more, you’re guaranteed quality with every sip. We also benchmark all our wines against similar bottles to be sure.

The real proof though is what our customers think, and there are millions of their reviews and ratings on our site to guide you.

Of course, every palate is different so we cover every bottle with a hassle-free guarantee. If it doesn’t hit the spot, you get credit back to your account to try something else.