Hi, we’re Naked

First things first. We’re an online wine retailer, serving our customers (we call them Angels) better wine for less money, without any guesswork. How? We fund independent winemakers directly, cut out any unnecessary costs and give them free rein to make magic just for you. We’re basically a smarter way to buy wine. Easy as that.

Choose from hundreds of brag-worthy wines, from right around the quality regions that make our local wines so spectacular. Our winemakers include the who's who of the wine industry and connect you straight to them. We're proud to say that list features many who have held Chief Winemaker roles at all the top wineries (think Penfolds, Wirra Wirra, Yalumba and more).

Buying direct doesn't just mean you'll save big, it also means you're supporting the local winemaking industry directly, instead of the big corporations acting as middlemen.

The reason we can support our winemakers is thanks to our 90,000 Angels. They put $40 a month into their very own Naked piggy bank. And in return, they get to buy amazing wines at great prices. It's a bit like classic crowd-funding. The power of people coming together so everybody wins. You get better wine at preferential prices, and the winemakers are able to make a living. Only supermarket profits get squeezed.

For winemakers - Keen to go independent with us? Let’s make it happen.



For customers - For burning questions or if you need a hand, contact our friendly Customer Service team.

For partners - If you’re a business and want to work together, give us a shout.

For press - Should you have any press enquiries, this one’s for you.