Naked Wines
is different.

Are we right for each other?

Does this sound like you?

  • I find all the "notes of raspberries with a hint of mineralogy" pretentious.

  • I'd rather buy from the little guy than a big multinational.

  • I see through the phony "3for2" offers in the Supermarkets, they have too much power.

  • I know what I like, but I wouldn't call myself an expert.

  • I want to drink better wine, but I'm not sure how to be sure.

  • I spend around $12 a bottle, a bit more for special occasions.

Great. Sounds like we're going to get along!

The wine industry is broken. Here's what we're doing to fix it:

We have funded over 45 talented, independent winemakers in Australia and New Zealand.

We do all the sales and marketing for them. So they can do what they do best: make great wine.

We get preferential prices, which we pass on to you. A genuine saving, not a phony "50% off! BUY NOW! Whilst stocks last!".

We deliver the wines to you, super fast. If you don’t like them or the service you get your money back.

Sound good? It is.

That's why we have over 75,000 Aussie customers.

Before we show you the wines, we want you to know that there's no risk to you:

We have an unconditional money back guarantee. If you don't like the wine, the service or anything else, you don't pay.

We aren't one of those dodgy wine clubs that ships you wine whether you want it or not. At Naked you order what you want, when you want it.

You can cancel instantly any time you like; by phone by email or online.

We do ask you to prepay $40 a month towards your next order (about the cost of a bottle of wine per week), but if you change your mind and cancel your money is automatically refunded.

Here's how it works

Angels save $40 a month towards future wine purchases.

Which we put to work by funding brilliant independent winemakers.

Because they are funded, the wines cost up to 50% less than in a bottle shop.

And the winemaker gets a better deal - so everyone wins.

Almost there!

We'd love you to try our wines to see what our winemakers are capable of. You don't have to be an Angel to buy from us, but we will invite you to join the Angel waiting list on the next page.

So what happens next? Three easy steps:

1

We'll give you $20 off your first order of 6 or more bottles.

2

If you join the Angel Waiting List we'll give you an additional discount.

3

Try the wines and let the winemakers know what you think!

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Sam Plunkett - Naked Winemaker

We believe delicious, affordable wines should be an everyday pleasure not a privilege

The wine industry is broken, and the two most important people – the winemaker and wine drinker – are getting the worst deal.


We think we've come up with a better way where everyone wins:

  • Winemakers can spend their time and money making better wines, rather than selling them.

  • Wine drinkers can enjoy mouth-watering wines every day at prices that don't require a second mortgage.

How does Naked Wines work?

Our customers, called Angels, get better wine for their money by supporting winemakers.

Angels save $40 a month towards future wine purchases.

Which we put to work by funding brilliant independent winemakers.

Because they are funded, the wines cost up to 50% less than in a bottle shop.

And the winemaker gets a better deal - so everyone wins.

Is being an Angel right for you?

If you’re buying at least a bottle of wine per week at $10 then you might as well put your $40 a month to better work.

Here’s how Angels earn themselves better wines

Over 75,000 Angels have invested $80m directly into winemaking projects that earn them better tasting wines.

Winemakers

Are terrible salesmen. Angel funding means they can spend their time and money making great wine, rather than selling it!

Grapes

Cost less when you commit early and finance the same growers year after year so they can focus on quality over volume.

Timing

Is everything! Because our growers know that their fruit has been sold upfront, they harvest at the perfect time for ripeness.

Nature

Gets the time she needs to craft delicious wines, rather than being hurried along with artificial additives.

Scale

Means we get prices on barrels, bottles, corks and labels that small winemakers wouldn’t get on their own. And we pass that saving on to you.

Naked

In case you were wondering… we’re called Naked because you only pay for what you can taste, everything else is stripped away!

Naked Wines is not like one of those wine “clubs”. You buy what you want when you want it. We never just send you wine you didn’t specifically order.
And you can get your money back in full if you change your mind.

The result is the best damn wine you've ever tasted

A clever business model isn't enough to keep Angels coming back time after time.

It’s the delicious wines that keep you happy, continuing to support our winemakers year after year.

Angels rate and review the wines they get from our winemakers, and we show you the good, the bad and the ugly feedback on each wine including a “Buy it again” rating.

We use those ratings (and some clever machine learning) to recommend other wines you are sure to love.


Who would you rather trust?

Stuffy wine critics, who can't agree on the same wine, or thousands of wine drinkers just like you?!!


Here’s what some of our Angels think

Trustpilot

Meet our winemakers

Angels have liberated over 45 winemakers making over 140 wines. Here are some of their stories:

winemaker 1

Jen Pfeiffer

A true Naked Wines rockstar Jen is one of our most loved winemakers. With the help of Angel funding, Jen is making wines the way she wants at one of Victoria's most renowned vineyards – exclusively for Angels. She recently sold her one millionth bottle to Naked customers and has proudly gained over 17,000 followers!.

winemaker 2

Adrian & Rebecca Santolin

This husband and wife duo had a dream. They desperately wanted to make their own wines. They saved for nine years while working their day jobs, to make just 100 cases in 2012. Now, thanks to Angel funding, they will make over 45,000 cases this year and are one of our most followed and loved winemakers.

winemaker 3

John Colvin & Dan Binet

After 10 years of searching for the perfect plot of soil to fulfill his dream of growing super-premium grapes, John finally discovered a mysterious valley nestled high up in the Brokenback Ranges. Now, with award-winning winemaker Daniel Binet, John proceeds to handcraft some of the finest Hunter wines going.

winemaker 4

Nigel Ludlow

Two barrels of wine, a shed, an overflow of winemaking talent, and an unshakeable desire to craft wine the way he wanted. That’s all Nigel Ludlow started with. Sure, the wine in those two barrels was flying out the door and his shed was rated a 5-star winery, but you can’t make a living from two barrels. Nigel turned to Naked Angels for support.

winemaker 5

Daryl Groom

Daryl Groom’s rockstar reputation precedes him and his DRG reds are some of the most sought after wines on the Naked site - he is The Man! Daryl has over 35 years winemaking under his belt, his wines have been served at the Oscars and Emmy’s and he was responsible for making Grange, yep, the Grange.

winemaker 6

Rod Easthope

After 10 years of searching for the perfect plot of soil to fulfill his dream of growing super-premium grapes, John finally discovered a mysterious valley nestled high up in the Brokenback Ranges. Now, with award-winning winemaker Daniel Binet, John proceeds to handcraft some of the finest Hunter wines going.

Here is a little video we made

Watch it to hear how it works.