So... how does Naked Wines work?

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  • Every wine is hand made by a real winemaker.
  • Every winemaker gets a fair go and a sustainable deal.
  • Every price is real and believable.
  • Every review was made by a real wine drinker, just like you.

Welcome to a better way to buy wine

At Naked Wines we invest directly in winemakers.

We don't invest in sales, marketing, fancy packaging and other things you can't taste.

Which means you get more bang for your buck.

People that help us invest get an even better deal. We call them Angels.

You can be sure that all our wines have been lovingly made by a talented winemaker and stripped of all the costs that add nothing to the flavour or quality of the juice in the bottle.

Awesome, show me the wines.

Fight the power - who really wants to drink wine made by a supermarket?

Why are we doing this?

77% of the retail wine market in Australia is owned by Woolworths and Coles.

These retailers are all Woolworths and Coles owned, and all of them are pushing "own label" wines making life hard for winemakers.

We hate this!

Ultimately it reduces choice and quality for customers but it also reduces opportunities for talented Australian winemakers.

What are we doing about it?

How do we capture the quality and choice of independence without the sacrifice of price and convenience?

Damn you supermarkets, you've got us!

Enter two powerful weapons: Innovation and the Internet:

Using crowd-funding we invest in talented winemakers to help them reduce their costs and empower them to make wine the way they want to.

Using the internet we created a place for winemakers to talk to customers and make it easier for them to understand what their customers want them to do.

What can you do about it?

Give our wines a try and see what we're talking about. We guarantee you won't be disappointed.

Let's get to know each other. And after, we'll give you $20 to spend.

Online shopping as it should be

At Naked Wines you get all the things you should expect from an online retailer (but don't always get)...

Your money back if you aren't totally satisfied with the wines, the service or anything else.

Sydney based call centre ready to help you and make you smile.

FREE next day delivery to Sydney* and pretty quick to other parts of Australia too!

Your card details are safe with our 100% secure checkout, so you can shop with confidence.

What's happening right now?

Naked Wines is a social business. Chat with winemakers and other wine drinkers just like you.

What's happening right now?

robert just bought Customer Favourites Case 7 seconds ago
ric has just added Jen as a buddy 3 minutes ago
ric reviewed Jen Pfeiffer The Rebel Shiraz 2013 Full bodied rich wine. Went well wi 3 minutes ago
Sherry just bought Boy Meets Girl Shiraz Cabernet 2013 3 minutes ago
ric reviewed Liz Richardson Shiraz Viognier 2013 Not a bad wine. I am just not a vio 5 minutes ago
David just bought Jen Pfeiffer The Rebel Merlot 2013 10 minutes ago
Mark just bought Boy Meets Girl Shiraz Cabernet 2013 11 minutes ago
Olivia just bought Jen Pfeiffer The Rebel Merlot 2013 13 minutes ago
Bruce just bought Gypsy Caravan Tamar Pinot Noir 2013 18 minutes ago
Tom just bought Customer Favourites 19 minutes ago
Jeffery just bought Engine Room Sparkling Shiraz NV 19 minutes ago
Kay just bought Jen Pfeiffer The Rebel Merlot 2013 20 minutes ago
Kim just bought Customer Favourites Reds 25 minutes ago